HEWITTDADE ELECTRIC

SHOCKING, ISN'T IT?

HewittDade is commonly known as a wholesaler of lighting and electrical supply. When redesigning their logo we wanted a well-crafted mark. The more simple it is, the longer the mark’s lifespan will be. The goal was to have a logo that is timeless. Paired with the mark is a foundation of a dark, solid brown and a pop of electric yellow. The HewittDade lightning bolt represents their mission and is used both in their logo as well as a visual element through out their system.

THE COLORS

HewittDade Yellow

#D8AB2E

Dark Brown

#7A7464

Gray

#B7B7B7

TYPOGRAPHY

BOLD
COLORS
TIMELESS
IDENTITY
MARK